Public Relations 101 for Writers
In this day and age of social media, it is easy to think we are doing everything we can to communicate with our readers. I have a daughter who is not on Facebook. She is always reminding me that just because I post something in one context, it does not mean I am reaching everyone. She’s right. I recently came across some old notes from when I served on the public relations committee for the elementary building where I taught. These notes and handouts reminded me that we have many more opportunities than we utilize to share our publications with others. Here are a few questions to ask yourself (updated and tweaked for writers): In the past year, which of the following have you done and how often? · Sent out a news release · Appeared on radio or television · Made a presentation to a book club, service club, church, etc. · Discussed publicity possi...